Upcoming Event:Free Youth Baseball Clinic — July 14, 2026|San Diego, CA

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Our Story

More Than Sports Marketing.
A Mission in Motion.

Serve 1st was built by community leaders who believe sports are a vehicle for transformation — discipline, pride, and pathways to success.

Our Story

Serve 1st Sports Marketing was founded in San Diego, CA by Terrance Tucker, Damian Jackson, and Catherine Bell — three individuals united by a shared belief: that every young athlete, regardless of zip code, income, or background, deserves access to elite training, strong mentorship, and a platform to be seen.

What started as a commitment to free clinics and community mentorship has grown into a multi-layered sports marketing and athlete development organization — activating brands, developing athletes, and creating real pathways to success across SoCal and beyond.

"At Serve 1st, it's always bigger than the game."

Serve 1st coaching team with youth athletes
Our Mission

Why We Exist

Mission

To connect professional athletes and community partners with underserved youth through sports — providing free clinics, mentorship, and visibility opportunities that create real pathways to success.

Vision

A SoCal community where every young athlete — regardless of zip code, income, or background — has access to elite training, strong mentorship, and a platform to be seen.

Leadership

Leadership Team

Terrance "Tuck" Tucker — Founder & President, Serve 1st Sports Marketing

Terrance "Tuck" Tucker

Founder & President

[email protected]

For more than 24 years, baseball has been far more than a game to me—it has been the foundation for building relationships, serving others, and creating opportunities that extend far beyond the field.

My journey began as a batboy for the San Diego Padres, where I learned firsthand the value of humility, preparation, teamwork, and servant leadership. Those early experiences shaped the way I approach both life and business today. I am a proud graduate of Kearny High School and an alumnus of San Diego State University, and I currently have the privilege of working with the Ontario Towerbuzzers, the Class A affiliate of the Los Angeles Dodgers.

Throughout my career, I have been blessed to work alongside countless players, coaches, front office executives, clubhouse professionals, and community leaders who have poured into my life. Their mentorship has reinforced one belief that continues to guide me every day: baseball has the unique ability to unite people from every background through a shared passion and common purpose.

That belief inspired me to found Strikeout for a Cause, a nonprofit dedicated to creating opportunities for underserved families through sports, and Serve 1st Sports Marketing, an organization focused on connecting professional athletes, businesses, and communities to create meaningful impact through service, mentorship, and authentic partnerships.

While these accomplishments are part of my story, they are not what define me. My greatest purpose is bringing people together, creating opportunities for others, and using the game of baseball as a platform to inspire hope, leadership, and stronger communities.

Above all, my greatest responsibility is being the best father I can be. Every opportunity I pursue and every person I serve is done with my children in mind. I want them to see that success is measured not only by achievements, but by character, integrity, humility, and the impact we have on others. My hope is that by leading through service and gratitude, I can leave them a foundation that allows them to become better people than I ever was. If my legacy is that they love more deeply, serve more selflessly, and accomplish more than I did, then I will consider my life's work a success.

None of this would be possible without the incredible people who have believed in me throughout this journey. I am deeply grateful to every player, coach, clubhouse staff member, front office executive, mentor, business partner, volunteer, sponsor, friend, and family member who has invested their time, trust, encouragement, and support. Every opportunity I have received has been the result of someone believing in me, and I never want to take that for granted.

At the end of the day, I don't want to be remembered for the games I worked, the people I met, or the organizations I built. I want to be remembered as someone who loved people well, served without expecting anything in return, and inspired my children to dream bigger, give more, and become even better than I ever could. If they carry that legacy forward while helping others do the same, then I will consider my life's work a success.

"Serve first. Lead with gratitude. Leave every person and every community better than you found them."
Terrance Tucker
Damian Jackson — Co-Founder | Director of Athlete Development & Community Impact, Serve 1st Sports Marketing

Damian Jackson

Co-Founder | Director of Athlete Development & Community Impact

[email protected]

Damian Jackson is a former professional baseball player, mentor, coach, and community leader dedicated to developing athletes both on and off the field. His experience at the highest levels of competition gives young athletes real insight into performance, discipline, leadership, and personal growth.

At Serve 1st, Damian leads athlete development, youth programming, mentorship, and community engagement — working directly with athletes and families to provide the guidance and resources needed to maximize their potential.

Damian believes sports are one of the most powerful vehicles for building character, confidence, and resilience. His passion for service continues to shape the next generation of athletes throughout San Diego.

"Sports gave me everything. Now it's time to give back."
Damian Jackson
Cat J. Bell — Director of Marketing & Partnerships, Serve 1st Sports Marketing

Cat J. Bell

Director of Marketing & Partnerships

[email protected]

Cat J. Bell is a business consultant, marketing strategist, entrepreneur, and community advocate with experience in business development, branding, operations, customer experience, and relationship management. She specializes in helping mission-driven organizations grow through strategic partnerships, strong systems, and community-centered marketing.

As Director of Marketing & Partnerships, Cat leads sponsorship development, partnership management, event coordination, marketing strategy, website development, brand growth, and community outreach for Serve 1st.

Her focus is building the sustainable systems, strong partnerships, and scalable strategies that allow Serve 1st to expand its reach while staying rooted in service, integrity, and community impact.

"Strong systems and strong relationships — that's how missions scale."
Cat J. Bell
Brand Pillars

How We Operate

Standard

We don't accept mediocrity — on the field or off it. Every program, every clinic, every partnership is built to a professional standard.

Velocity

We move with urgency. Youth don't wait, and neither do we. Our programs create momentum for athletes who are ready to rise.

Service

We exist to serve — not to be served. Every decision, every dollar, every event points back to the mission: elevate youth, empower communities.

What Drives Us

Core Values

Discipline Before Comfort

We build athletes and people who show up even when it's hard.

Purpose Before Spotlight

The mission matters more than the moment. We lead with service.

Faith Before Fear

We take bold steps because we believe in what we're building.

Excellence Without Apology

We represent our community at the highest level — always.

Discipline Before Comfort·Purpose Before Spotlight·Faith Before Fear·Excellence Without Apology
Vendors

Become A Serve 1st Vendor

Interested in vending at an upcoming Serve 1st event? Complete the vendor interest form and a member of our team will follow up with event details, availability, and next steps.

Vendor Sign-Up — Apply Here

It's Always Bigger Than the Game.

Join the Serve 1st family — as an athlete, sponsor, volunteer, or donor.